So, Black Friday cometh. Cometh from across the pond with banners waving and all to generate an anticipated retail feeding frenzy for one day. Just to make it absolutely clear, we at Wines of Interest will not be participating. This is because we publish a range of discounted offers, individual price reductions and multi-buy offers at the start of the season and we stick to them until the end of December. We believe that our customers deserve consistency. The only reason to buy now instead of later is to avoid the potential disappointment of us having run out of the very thing you’re after!
Of course, there is every reason for retailers to make the most of the Christmas trading period (especially in a seasonal trade like ours)! But encouraging hasty impulse purchasing and discouraging customers to think through what they’re buying before parting with their hard-earned cash strikes us a form of retail trickery that we could do without. If the only way you can get customers to spend money with you is by fooling them (or in this case rushing them) maybe you’re in the wrong line of business!
Energy companies do it with a myriad of tariffs making it almost impossible to work out whether you’re on the most suitable one. Insurance companies do it by excluding some things in the smallprint to make their premiums seem cheaper. The train companies array of ticket options is truly bewildering and then there are all those extra charges that the “budget” airlines like to sting you for! Even our bank has a range of different tariffs which, curiously, all produce about the same level of annual charges whichever one we choose! You’ll notice that I haven’t even mentioned the behaviour of the supermarkets yet…!
There will be a promotion of sorts after Christmas of course. Selling wine after Christmas is more of a challenge (especially if the Pleasure Police are out there ordering you to have a dry January) so stay tuned for those, but in the meantime click here for our current offers.
So, at Wines of Interest we’re pretty clear. The deals and offers are available to everyone for the length of the offer. There are no special prices on Black Friday, Blue Monday, Ruby Tuesday or Sheffield Wednesday. Just special prices on some lines for the duration of the season. We don’t do deals for “Brand New Customers Only”, just customers, because you’re all important. We think this is clear, straightforward and we like it that way. We hope you do too.
